Nugget: Bloggers become Assets

Blogs have allowed those of us who have access to a computer, and a fair amount of InfoTech fluency, to express their opinions on a wide range of topics. Blogs have gone from what many considered to be a fad to an important source of information that has captured the attention of web users. Before his death, Peter Jennings, considered to be one of the best television journalist ever, usually checked the blogs that were related to the stories he was broadcasting. He recognized that blogs can be a legitimate and credible source of information. He also recognized that blogs can be a way to gauge public opinion.

Jennings was not the only web user who became fascinated with blogs. Web users in general have become enamored with blogs. Regardless of the actual reasoning, many more web users are reading blogs.

But the reasoning is an area of interest to many who find the escalated viewings of blogs an enigma. One of the more obvious reasons for increasing blog viewing is the increased level of expertise among bloggers. In other words, some of these guys actually know what they’re talking about. So, now there are electronic editorials by credible authors in a forum that wasn’t always considered credible. However, the presence of these credible authors lends credibility to blog spaces.

This increased inspection of blog spaces has led some corporations to utilize the appeal for advertising purposes. Microsoft was, once again, the center of controversy. Microsoft had given away, to random bloggers, laptops which were “pre-loaded with Windows Vista and AMD Turion.” This was obviously a ploy by Microsoft to curry favor among the more prominent bloggers in order to maximize knowledge of their new OS. This was seen by many in the Technology world as a blatant attempt at bribery.

In the advertising world, word of mouth is an excellent means of free advertising but it’s limitation lies in the number of people an individual chooses to contact or actually can contact. Whereas a blogger whose blog is normally viewed by thousands everyday is a much more appealing medium for word of mouth advertising.

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